
Radiohead announced today that they’re releasing their new album In Rainbows on October 10th. Right now the only way to order it is from their website. That’s where the interesting part kicks in. If you pre-order the Download version through the site it asks you how much you want to pay.
That’s right; there’s no price. You decide how much it’s worth to you. It’s an interesting concept. And not necessarily one that will lead to people paying less than they would otherwise. There’s a story in Freakonomics about a guy who sold bagels. When he stopped charging a fixed price for the bagels and started asking for people to give whatever they thought was appropriate people actually paid more.
Anyway, I digress. It’s great that Radiohead is forgoing a record label for this release AND playing with new pricing models. Unfortunately I still don’t understand the hype about their music…





