Radiohead Releasing New Album. You Decide the Price.

Radiohead is releasing their new album In Rainbows on October 10th
Radiohead announced today that they’re releasing their new album In Rainbows on October 10th. Right now the only way to order it is from their website. That’s where the interesting part kicks in. If you pre-order the Download version through the site it asks you how much you want to pay.

That’s right; there’s no price. You decide how much it’s worth to you. It’s an interesting concept. And not necessarily one that will lead to people paying less than they would otherwise. There’s a story in Freakonomics about a guy who sold bagels. When he stopped charging a fixed price for the bagels and started asking for people to give whatever they thought was appropriate people actually paid more.

Anyway, I digress. It’s great that Radiohead is forgoing a record label for this release AND playing with new pricing models. Unfortunately I still don’t understand the hype about their music…

5 comments

I was done commenting. But then you bring up Radiohead.

See there was a time when I thought Radiohead was good. I happen to be on a trip to San Diego when their new album Kid A came out. I thought that OK Computer had a few good songs so why not buy the new CD. I was up in Los Angeles for the day and decided to buy the CD for the trip back. The music was so crappy that I was actually ready to throw it out the window while we sat in LA traffic. So I know it’s been awhile but Radiohead is a bunch of no talent hacks. When music has no timing and just a bunch of random sounds it’s not a good music.

Of course I do give them credit for allowing people to set their own price. The only problem is I want my $15 back from KID A and I don’t see that option.

Hmmm…did you try setting it to -10 pounds?

No Talent forgets that we sold the CD on half.com for 75 cents, just to get it out of our CD collection

They overpaid