Of course it’s totally wrong

No, seriously, I see what you’re saying. For me though the Kevin Smith routine has changed enough over the years to keep me locked in. It hasn’t change a lot. Just enough.

A quick note: the “trailer” for Zack and Miri isn’t a traditional trailer per se. It doesn’t contain any footage from the actual film. It’s more of a short film to promote the movie. So while it was definitely visually flat, that doesn’t necessarily mean the movie will be. Though I would imagine if you found it smug and unfunny, you’re probably not going to like the movie either.

There’s a ‘Mumblecore’ season on cable over here at the moment, and while Chasing Amy probably doesn’t exactly fit into that category, it’s a wonderfully fresh and sympathetic look at relationships, with some brilliant jokes (the easter bunny, father christmas and warm fuzzy lesbian bit springs to mind). So much more interesting than the whole tired Jay and Silent Bob routine. This trailer struck me in the same way – smug, visually flat, unfunny.

There’s a very funny clip of Smith at some convention, hilariously tearing down a fan whose asks him when he’s going to stop remaking the same films. At heart he’s a really funny guy, but my intuition is he stopped making an effort to make good films years ago, and is satisfied employing a stable of actor friends, and serving a dwindling view askew fanbase. In the end he shamed the sarky fan, but he never answered the question.