Friday Night Video – Another Insane Video from OK Go

Whether you like their music or not, you have to admit that they make some of the most interesting music videos you’ll see. They’re most famous for their treadmill dancing to “Here it Goes Again”, but they don’t stop there. For their latest album, Of the Blue Color of the Sky, they’ve already had a cool techno acid trip for “WTF?” and performed “This Too Shall Pass” with the Notre Dame marching band. Now they’ve managed to top them all.

This is going to sound like hyperbole, but it’s honestly true: this is the best music video I’ve seen in the last 10 years. It’s not even close. The band enlisted some help from Synn Labs to build a giant Rube Goldberg Machine, timed to the music, to be in the official video for “This Too Shall Pass”. It’s a staggering work of ingenious engineering, and it was filmed in one continuous take. I can’t even begin to imagine the amount of planning, testing, and failing that went into this.

1 comment

  1. Blair’s avatar

    Wow. I like Ok Go and their awesome videos, but jesus, that was astonishing. That thing had to have taken months to design and weeks to get a single take that didn’t fail.

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