Sure, it wasn’t as funny as the Doritos samurai or the Snickers commercial that had Betty White getting tackled, but I think my favorite ad from the Super Bowl was Google’s. It’s rare that a 30 second commercial manages to tell a whole story, with a beginning, a middle, and a happy ending. The little touches, like the suggestions that come up as our protagonist is typing, leading you in different directions, are exceedingly well done. Instead of using cheap gimmicks to get easy laughs, Google raised the bar and went for something memorable for the right reasons. Bravo. C’est magnifique.